Final Campaign Poster - JUST SAY 'NO'

This is my final poster for my anti-smoking campaign poster. Before, the title for my campaign poster was 'Smoking Is Killing Me' because I thought it would suit according to my concept for my poster but due to changes I change it completely and made it into this campaign which includes images and background. Finally, the title is JUST SAY 'NO' to sound simple and short and the images are combined together like my first campaign poster but in different directions.

The images I took from an internet are the chosen images for my final campaign poster which are:




To start this campaign I used the ‘fireworks’. Firstly, I opened the ‘Fireworks’ and gave the same measurements for the size of my campaign poster like the planning of an initial design which I did in fireworks. The size fort eh width is 20 cm and the length is 22 cm. Then, I imported the chosen images from my folder in ‘Fireworks’ and saved separately in the layers.

I created my background which is a pitch black background which I used the paint tool and selected black colour and filled in the empty box-screen in ‘Fireworks’. Then, I edited the each images removing the background and parts like a guy smoking a cigarette is removed and a smoke from the other image is removed as well by using different tools like magic tool and rubber to erase it completely. Later the remaining images are combined together to make it into one to show the concept of this campaign poster. Then, I edited the images of an ashtray with a cigarette using tools like blur to make it little blurry and brightness/contrast tool to make it sharp and clear in looking at the image. As for a smoke which has the image of a floating skull I used tools like brush tool to make the change the green colour into grey and white and smoky colour, blur to make it little invisible and lastly brightness/contrast tool to make it sharp and faded image for the floating skull.

In my poster, the ‘floating and fading skull’ with grey colour describes the people who smokes heavily and terrorize their health badly will be lose their life eternally. As for the cigarette laid side in an ashtray shows that that the people are smoking a lot and not being aware of their life leads to deadly death. Overall, the poster images are joined in a way making a floating and fading skull which is shown as a smoke coming out from the cigarette which is laid side in the ashtray.
Finally, I used ‘Text’ to write my title using a font ‘CRACKED’ to make it rough and dangerous and a white and red colour for the title because of its black background it will be easier to see the written words and even it’s an anti-smoking campaign which the colours and font really stands out. As, for the website I used same font and the red colour also to stand out to my target audience. The main thing why I mention the website in my poster is to let people visit my website and find how it is and know more about anti-smoking campaigns I made as many young people are starting to smoke in their young age which includes adults too.

Yes, I meet my deadlines to begin my campaign. In creating this campaign it took 4 days to complete the final campaign poster. the camign poater evaluation took 3 days to finish which the campaign poster took nearly a week to finish to update. Normally none has stated anything for my campaign poster but considering many people to check out my camapign poster for an anti-smoking camapign in the blogger. I think my campaign poster is effective like it's trying to send out the meaning to the young people from age group 16 years and above indluding the adults to undertand that smoking is not about a buying apacket of cigarettes and smoking heavily everday or using it as a fashion sense that noadays young people do a lot to showoff. In my opinion, its bad to smoke but ther are times when you smoke a cigarettes you will feel at ease and relaxed like when you are feeling stress and lonely but many people are goping against thier limits using a lot cigarettes in aday to smoke which will cause a heart diseases and mouth infections.

If I would get to refine my camapign poster again I would not change a lot due to straightforward title and combination of different images which fits the camapign poster that I really thought of.

Learning to use the 'Fireworks', finding images from an interent and researching information about an anti-smoking campaign was a lot harder task to complete. It was a fun task to do by making your own campaign poster. There were a lot of planning for the Mandy's class doing different initial designs for the chosen campaign which I did an anti-smoking campaign and used the same poster for the Frank's course in the blogger too to make it easier for me to think and prepare a final stage for the final campaign poster I want.

Campaign Poster planning

Out of all the campaigns, I decided to do the Anti-smoking campaign. I did this because I think the age group from 16 years and above starts smoking and terrorizing their health.

The aim for my campaign poster is to bring awareness for the age group from 16-24 years old and prevent from smoking.

The Objective for my campaign are:
1. Just say 'NO' to smoking.
2. inform people that smoking will bring out health issues.
3. highlighting the adverse effects of smoking on people from age group 16-24 years.
4. remind the people that smoking is not about age but health problems.

Equipments/materials I will use:
1. Imac (SOFTWARE)
2. Colour printer
3. Photocopy shop/Fireworks
4. Internet-images

Health and Safety:
1. Monitors:
-Ensure they are steady.
-Don't sit too near the computer.

2. Printers:
-Take care of changing ink cartridge.
-Don't waste inks.

3. Copywriting: Beware of legal issues.

Planning for my campaign Poster:-

After researching many campaigns in an internet like anti-smoking, anti-global, anti-bullying, domestic violence and more I chose anti-smoking campaign for my campaign poster.
I am planning to make my own campaign posters. i will be showing my initial designs of my campaign posters with each evaluation.


1. The title of my campaign poster is 'Smoking is Killing Me'. I chose this name to fit the concept of my poster for an anti-smoking campaign.


Firstly, I researched the images for the anti-smoking campaigns in an Internet and kept some of the images in my computer folder. The images I used for my first campaign poster are:





I opened the ‘Fireworks’ and gave measurements for the size of my campaign poster. the size for the width is 20 cm and the length is 22 cm. I imported the chosen images in ‘Fireworks’ and saved separately in the layers.

Before editing the images, I created my own background with a simple black coloured background using the paint tool from ‘Fireworks’ to fit the concept for my campaign poster. Then, I edited the images of a heart and a cigarettes by using different tools like magic tool, rubber, brush tool, blur and brightness/contrast. I removed the background for both images and combined together which is shown in the poster. In my poster, the ‘Heart’ with black colour spreading out in it describes the human’s important part of the body which is also the target for the people who smokes a lot and eventually may affect their health by getting diseases like heart diseases. As for the ‘Cigarette’ I edited by making a cigarette piercing a human heart to show that people will be effectively affect their heart if they smoke a lot. I used the brightness/contrast to see whether the image fits with black background as for the single cigarette which is pierced in the heart is made bigger and longer by using subselection tool to fit with the image of the heart.

Likewise for the ‘Smoke’ shows that smoking could lead like a flowing river which our inner parts of the body could be destroyed and make our health look bad. As for the ‘Red bubbles’ which is actually blood tells us that if too much of blood is wasted from our body, it may lead to loss of our body. In this poster, I created a flowing smoke over the background by using brush tool and I used ‘splatter’ from brush tool to make red blood bubbles floating around the heart. I even used ‘Text’ to write my title and a website with red colours to stand out to my target audience. The main thing why I mention the website in my poster is to let people visit my website and find how it is and know more about anti-smoking campaigns as many young people are starting to smoke in their young age which includes adults too.

Universities/college for music

I have been researching on colleges/universities relating to music courses.

Some of the college/universities are as follows:-

1. Royal Northern College of Music:
Master of Music (MMus)
Solo Performance (including Conducting and Repetiteur Studies)
Chamber Music
Orchestral Studies
Composition.

Two years full-time, or one-year intensive full-time.

180 Credits: 60 Credits Core Principal Study, selected from the four specialisms above; plus 120 credits worth of options (a minimum of 60 credits selected from List B).
Applicants for the two year MMus in Chamber Music or Orchestral Studies must apply in the first instance for the two year MMus in Solo Performance. For one year courses all pathways are available.


2. School of music, University of Leeds:

Qualification: BA

Entry requirements:
Required to achieve one of the following (or equivalent):

-A level grades ABB, including A in Music (other A levels can include General Studies, but not Practical Music)
-Scottish Highers: AAABB (A in Music)
-BTECs: a minimum of Distinction, Distinction, Merit in a music (not music technology) specialism. Evidence of musical participation is also normally required in the form of ABRSM grade 8 music theory and advanced practical examinations (grade 7 or above)
-International Baccalaureate: 33 points overall, with 6 in Music.

Entry / admissions tests:
Offers are normally made on the basis of UCAS applications. If he/she receive an offer they will be invited to an Open Day. they interview part-time and candidates entering with non-traditional qualifications. Such applications are warmly welcomed in view of past successes.

Fees:
The tuition fees for 2010/11 will be announced in March 2010 for the students. As a guide, the 2009/10 fees for full-time UK/EU students is £3,225 per year.

Modes of study and duration of the course:
3 Years Full Time


3. Royal academy of music:
The Academy offers a wide range of University of London degrees, from Undergraduate BMus to PhD level. Several special one-year programmes are also available.

The four-year BMus undergraduate programme is constantly developed and refined to ensure that students are fully prepared for the rapidly-changing demands of the professions.

The Academy's postgraduate programmes offer a flexible and co-ordinated scheme of awards which are given below:
1. Postgraduate Diploma in Performance (Musical Theatre)
2. Master of Arts in Performance
3. Master of Music in Performance
4. Master of Music in Composition
5. Research degrees to Doctorate level

If he/she have musical and academic skills are good enough for BMus entry but their English language skills are below IELTS 5.5, they could afford to apply for the Academy's one-year Foundation Programme, offering them an intensive English language course as well as providing music tuition.

If he/she wish to benefit from undergraduate training at the Academy but do not require a full programme of study which leads to a qualification, the Academy offers a range of Year-In opportunities.

Entry Requirements:
The academic and language requirements for study programmes are on the Entry Requirements page.

Range of Jobs

I researched some of the music jobs. I will be writing about the different kinds of jobs giving little details about it which is related with the music technology.
The range of jobs are:-

1. Music promoters:
Music promoters' main job is to promoting concerts, festivals, nightclubs and other live events. They have the responsibility in marketing the under a consistent name, style, type of program, and social experience that downplays the branding of the venue or artist for the company.

2. Singer:
A singer is a person who sings. Singing is often done in a group of other musicians, such as in a choir of singers with different voice ranges, or in an ensemble with instrumentalists, such as a rock group or hip hop genre.
Professional singers usually build their careers around one specific musical genre, such as Classical or rock, they typically take voice training provided by a voice teacher or vocal coach throughout their career.

3. Songwriter:
A songwriter is one who writes the lyrics or music for songs. In this particular meaning for songwriter is basically the one who writes only lyrics are normally called a lyricist, while one who writes only music are called a composer.

4. Record producer:
A record producer is a person who works within the music industry, whose job is to create and manage the production of an artist's music. Record Producer plays a big role in shaping the artistic direction of the projects they work on, and even also controls the quality and generating a project which may be successful.

5. Music director:
A music director is a profession in different fields and a person who leads a musical group. They are responsible for interacting with record company representatives, auditioning new music, making decisions as to which songs get airplay, how much and when.

6. Music Engineers:
A Music Engineer is someone with experience and training in the production and manipulation of sound through mechanical (analog) or digital means. It refers to a person working in sound and music production, as well as to an engineer with a degree who designs professional equipment for these tasks.
Music Engineers are generally familiar with the design, installation, and/or operation of sound recording, sound reinforcement, or sound broadcasting equipment, including large and small format consoles.

Interview with Mr. Paul

As part of the creative media scene project the class interviewed Mr. Paul who had been working as a sub-editor for the Guardian newspaper. He studied journalism at London Printing college 20 years ago. His work involves
working on magazine articles which include:
1. Writing features about celebrities which means finding personal information about a person's life.
2. Writing about the music industry.
3. Monthly articles on music, sports and food etc.

He explained that sub-editor is someone who gets information and writes copy features. He showed us an example of how an article is laid out to attract the audience with headings and sub-headings. He also showed us how to present images and texts together to make the article more creative and eye-catching .

Mr. Paul told us that deadlines are important and if someone kept missing deadlines he/she will lose their job.
After he gave his speech, we were given the opportunity to ask him some questions about his job.

Record

Record is to make a record of additions to a collection like recording a song, record a sale on a card register, records of world champions etc.

Phonograph:
Thomas Edison who is an American scientist was more known for his electric light bulb which he introduced to the world in 1879. He invented phonograph in 1877 which was the most common device for playing recorded sound during the late 1870s until the late 1980s. He form
the principle of recording and reproducing sound between May and July in 1877 as a byproduct of his efforts to 'play back' recorded telegraph messages. He even automated speech sounds from transmitting by telephone.

On November 21, 1877 he announced his invention of the first phonograph which was a device for recording and replaying sound and demonstrated the device for the first time on November 29.

Home phonograph:
It was invented by Thomas Edison. It was one of the first phonographs for home use, being introduced for sale originally in December of 1896 and were manufactured until 1901.


Shellac Record Player:
Shellac record Player began in 1898 in Hanover, Germany.


Modern Record Player:
Modern record players can be either portable or built into other systems. They usually features digital readouts and controls for volume or speed. It became popular after World War II.


Open Reel Tape Recorder:
Open Reel Tape Recorder is also known as a Reel-to-reel. It is the form of magnetic tape audio recording in which the recording medium is held on a reel, rather than being securely contained within a cassette. Open Reel Tape Recorder was developed in the late 1940s by American audio engineer Jack Mullin with assistance from Bing Crosby where they met during the time of demonstrating his recorders at MGM Records in Hollywood.

Open Reel Tape Recorder was also used in early tape drives for data storage on mainframe computers, video tape machines, and later for high quality analog and digital audio recorders as early as the late 1940s, up until modern day studios where it is still in use.


Multitrack Recorder:
Multitracking is also known as multitracking or tracking for short term. This started with a guitarist, Les Paul in the late 1940s who experimented with over dubbing. During that time Capital Records released a record with Paul playing 8 different parts of an electric guitar. After that during late 1950s it was brainstormed by Ross Snyder, Ampex's manager. Originally, it is a method of sound recording that allows for the separate recording of multiple sound sources to create a cohesive whole.

It is one of the most common method of recording popular music during that time. In the 2000s, multitracking software for computers became widely used and quite popular.


Audio Cassette:
Audio Cassette are frequently referred as compact cassette, cassette tape, cassette or tap. Cassette is a french word meaning 'little box'. it is a cassette to store music and audio sounds.

The audio cassette was invented in 1962 by the Philips company. The early made cassettes were not quite popular and not good but was recognisable during 1970s as it became very popular to listen music.


Digital Audio Tape (DAT):
Digital Audio Tape (DAT) is a signal recording and playback medium developed by Sony and introduced in 1987. In appearance it is quite similar to a compact audio cassette with a smaller size.The technology for the medium itself is derived from video recorders and the 4 mm tape, cassette and the rotary head configuration is quite similar to the 8 mm video cassette from Sony.


CD:
CD is called as Compact Disc. It is an optical disk/disc with a small, portable, round medium made of molded polymer for electronically recording, storing, and playing back audio, video, text, and other information in digital form.

It was invented by James Russell in 1965. The compact disk did not become recognisable until it was mass manufactured by Philips in 1980.


MP3:
Mp3 is commonly referred as MPEG-1 Audio Layer 3. It is very popular for music on the web. MP3 is a digital music format which allows CD tracks to be reduced to around a tenth of their normal size without a significant loss of quality. It involves only audio compression.

Dieter Seitzer and Karlheinz Brandenburg are the two person frequently mentioned for the development of MP3.
They started working on it in 1979 but were invented in 1995. Later in 1997, the first successful mp3 player were brought in media called the 'AMP MP3 Playback Engine'.

Planning

Creative and media:-

Advertisement-Promoters,distributors
Design-game design,graphic design
Directing-film-actors(acting)
Music Industries-e.g.songwriter, producer, director,recording ,planning,singers
Artists-local/media
Photography-cameramen
Dancing-choreography
Production works-DJ
make-up artist
Set Designers
Costume Designer
Lightning
Music Engineers
Animation

Above written are the first examples of the creative and media jobs. This was done in the class with the media tutor before researching in an internet for the jobs. We were given to investigate on job opportunities in London in creative media with the qualifications/skills and expected income required for about 30-40 jobs which i have done in the other post.