Campaign Poster planning

Out of all the campaigns, I decided to do the Anti-smoking campaign. I did this because I think the age group from 16 years and above starts smoking and terrorizing their health.

The aim for my campaign poster is to bring awareness for the age group from 16-24 years old and prevent from smoking.

The Objective for my campaign are:
1. Just say 'NO' to smoking.
2. inform people that smoking will bring out health issues.
3. highlighting the adverse effects of smoking on people from age group 16-24 years.
4. remind the people that smoking is not about age but health problems.

Equipments/materials I will use:
1. Imac (SOFTWARE)
2. Colour printer
3. Photocopy shop/Fireworks
4. Internet-images

Health and Safety:
1. Monitors:
-Ensure they are steady.
-Don't sit too near the computer.

2. Printers:
-Take care of changing ink cartridge.
-Don't waste inks.

3. Copywriting: Beware of legal issues.

Planning for my campaign Poster:-

After researching many campaigns in an internet like anti-smoking, anti-global, anti-bullying, domestic violence and more I chose anti-smoking campaign for my campaign poster.
I am planning to make my own campaign posters. i will be showing my initial designs of my campaign posters with each evaluation.


1. The title of my campaign poster is 'Smoking is Killing Me'. I chose this name to fit the concept of my poster for an anti-smoking campaign.


Firstly, I researched the images for the anti-smoking campaigns in an Internet and kept some of the images in my computer folder. The images I used for my first campaign poster are:





I opened the ‘Fireworks’ and gave measurements for the size of my campaign poster. the size for the width is 20 cm and the length is 22 cm. I imported the chosen images in ‘Fireworks’ and saved separately in the layers.

Before editing the images, I created my own background with a simple black coloured background using the paint tool from ‘Fireworks’ to fit the concept for my campaign poster. Then, I edited the images of a heart and a cigarettes by using different tools like magic tool, rubber, brush tool, blur and brightness/contrast. I removed the background for both images and combined together which is shown in the poster. In my poster, the ‘Heart’ with black colour spreading out in it describes the human’s important part of the body which is also the target for the people who smokes a lot and eventually may affect their health by getting diseases like heart diseases. As for the ‘Cigarette’ I edited by making a cigarette piercing a human heart to show that people will be effectively affect their heart if they smoke a lot. I used the brightness/contrast to see whether the image fits with black background as for the single cigarette which is pierced in the heart is made bigger and longer by using subselection tool to fit with the image of the heart.

Likewise for the ‘Smoke’ shows that smoking could lead like a flowing river which our inner parts of the body could be destroyed and make our health look bad. As for the ‘Red bubbles’ which is actually blood tells us that if too much of blood is wasted from our body, it may lead to loss of our body. In this poster, I created a flowing smoke over the background by using brush tool and I used ‘splatter’ from brush tool to make red blood bubbles floating around the heart. I even used ‘Text’ to write my title and a website with red colours to stand out to my target audience. The main thing why I mention the website in my poster is to let people visit my website and find how it is and know more about anti-smoking campaigns as many young people are starting to smoke in their young age which includes adults too.