Tuesday 20 April 2010

FOUR Initial designs on campaign

Out of all the campaigns, I decided to do the Anti-smoking campaign.
I did this because I think many people of the age group from 16 years and above starts smoking and terrorizing their health a lot. I would describe smoking cigarettes have dfifferent reasons like stress, fashion, forced, intersts and more. From the above sentences the most distracting thing would be fashion becasue nowadays when young people see their parents or friends smoking they take interest just like that to showoff in front of many people that they are growing older and can understand thier position in smoking cigarettes. In some cases like in music or fashion industry the models and sinmgers also do photoshoots and mainly music videos where the the main person smoke due to tragic and some caes like happiness just to show their concepts for their music style which also gets the centre attention the young people who thinks smoking cigarettes are like getting in a fashion sense and showoff to other people which i find it definately wrong because they should undestand the present health which could cause serious problems in the future.

Planning for my campaign Poster:-

(No. 1)

The title of my campaign poster is 'Smoking is Killing Me'. I chose this name to fit the concept of my poster for an anti-smoking campaign. In my poster, the ‘Heart’ with black colour spreading out in it describes the human’s important part of the body which is also the target for the people who smokes a lot and eventually may affect their health by getting diseases like heart diseases. As for the ‘Cigarette’ piercing a human heart to show that people will be effectively affect their heart if they smoke a lot. Likewise for the ‘Smoke’ shows that smoking could lead like a flowing river which our inner parts of the body could be destroyed and make our health look bad.
As for the ‘Red bubbles’ which is actually blood tells us that if too much of blood is wasted from our body, it may lead to loss of our body. I even used ‘Text’ to write my title and a website with red colours to stand out to my target audience. The main thing why I mention the website in my poster is to let people visit my website and find how it is and know more about anti-smoking campaigns as many young people are starting to smoke in their young age which includes adults too. The fonts and colours are used for the title and the website is done in a simple and focused in an attractive way. Overall, this campaign’s target audience would be every age groups but I wanted to mention it from 16 years and above because many young people are smoking a lot and destroying their body health.

(No.2)

The title of this campaign is "Say 'NO' or Life Will Be Breathless". I chose this camapign name because the image shows us that smoking can lead to lot of pollution in air like smoky factories, vehicles and lots more which causes air pollution. The target audience could be for everyone as the image is not quite proper in understanding what it means but has a litlle meaning saying 'NO' to soking which is the only easiest part where many peope, would understand it. The cigarette with black cross definately shows not to involve in smoking and immediately day 'no' to anyone who insists you to smoke. As, for the title means people should be aware of other people who smokes and insists you to join you in smoking which the answer should be 'no' tot that person or could to dangerous diseases like heart problems and mouth infection.

(No.3)

The title for this campaign is "Just say 'NO'". The title I chose for this was due to the images which is was quite simple made showing a smoke coming out from the cigarette laying side in the ashtray which definately fits with the title due to its simple images. this campaign would be probably for the young people from 16 to 21 year age group because I just to want to let many young teenagers from these age groups to understand the value of health and their life for the future. The image of a smoke of the cigarette floating around shows that the if the person smokes it will be hard to reduce the smoke inside their body and it will spread around their blood veins, heart and every part of the body which could cause a fatal pain in your health and loss of your weight due to too much of smoking everyday and even spread out to other people around you. The ashtray was just given a small hint to make the cigarette laid in the side of the ashtray to make a final touch.
Overall, if I would be seeing this campaign somewhere in posters or an internet, I would not look at it as much in interest due to lack of colours and simple fonts used on it. In this campaign if I was given to change and use digital images I would try to use more colours and good fonts to fit the image of the campaign.If I would say it in my opinions about this anti-smoking campaign I made I definately didn't like it as musch as other three campaigns due to lack of background, simple images which didn't directly attracts the target audience what this campaign really means.

(No.4)

The title of this campaign is 'Smoke Will Kill Me'. The target audience for this campaign would be from age group 16 years and above. I chose the name of this title becasue according to the images I decided to use this aimple title which sounds good for this campaign and really fits with the images. The images shown in this campaign tells us that smoking is llke a gun. The cigarette is shown like a gun with 'bang!' sound to let young people know that if you shoot with a gun you will get pain in your body just like that if you smoke cigarettes you will Sstart to destroy your health from young age and will get a lot of pain in your body in your upcoming future. Out of all the three campaigns this is the one I like the most because the image with a gun style cigarette with bang bang sounds looks different and good and even the the writing font is simple with yello and green colours just to look attractive for the people to see.

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