CAMPAIGN RESEARCH

Firstly, I researched different kinds of campaigns from Internet like Anti-Smoking, Women Violence, Anti-Terrorist and many more. I cam across Anti-Terrorist poster while searching for campaigns advert and posters in newspaper. From the various campaigns I chose three different campaigns for my research planning.
The campaigns are Anti-Terrorist, Anti-Bullying and Domestic Violence and will be analysing order by order according to their respective campaigns or posters.



The name of the campaign is anti-bullying. The main message of this poster is that people should not bully or treat badly to other or else it may turn into dangerous affect in doing suicides to that person. The campaign is normally aimed at young children and teenagers. I would say that the poster is quite effective in getting its message across as the dark image of a boy being hanged up shows a intention of suicide where many people who are bullied are done in that way to escape from being bullied by others. In this poster, there are information of getting help and support from people who knows how to get rid of bullies or trying to be strong by yourself.



The name of the campaign is domestic violence. The poster of this campaign is aimed at young people and probably adults. The main message of the poster is that young children should not treated in a bad treatment or could be like these images of a boy crying who is broken in part of the body and fatally hurt. Yes, the campaign is very good in getting its message across because the image shows living in a house being isolated and looking fatally hurt could be worst part of the young people lives. The image of porcelain structure baby boy gives us the main message is to treat them in a good treatment and love them no matter it happens to them.



The name of the campaign is anti-terrorist. The main message of the campaign is to be aware that terrorism can anywhere and that everyday should be alert and not rely on others to report suspicious things.
The target audience fro the campaign is general public. This poster of a campaign is very effective in getting its message across as the image of an ordinary street scene with people getting on with their daily lives shows that the people may not notice what could happen if dangerous things occur where CCTV cameras could not help at all. So, the poster refers that if any suspicious or suspecting dangerous things occurs report it at once and mainly not to rely on strangers.